Swatch celebrates flagship opening in Melbourne | Y3JSG3H | 2024-04-23 14:08:01
Enjoying a first look at the new store, guests got to immerse themselves in Swatch's exciting collaboration with the esteemed British modern art institution, the Tate Gallery. Not only befitting of the boutique's design, the new collection's inspired by the Tate's illustrious legacy of creativity and innovation with seven vibrant and unique designs. Entitled, 'Swatch's Art Journey,' each piece is a reflection of the masterpieces showcased at the Tate Modern Gallery in London.
The evening also offered an exclusive preview of Swatch's other dopamine-induced collection, the never-before-seen, 'Neon.' A kaleidoscopic presentation of colours and prints — once again proving Swatch's timeless styles and self-expression.
In true Swatch spirit, the opening soirée left an indelible mark — celebrating an exciting new chapter in Swatch's legacy. Read more about the collections here.
Related: Swatch celebrates The Simpsons with a doughnut-inspired watch
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